World Wide Web has been leading an indispensable role in our everyday life. I always appreciate its multi-functionality that brings me wonders, ample resources and entertainment. I have never known how many detailed things should be taken into consideration and done by website designers until I read the Chpater 2: Optimizing the User Experience. The content of chapter 2 leads me into a world of creative ideas about how to establish user-friendly websites. I also come up with my own perspectives of making webpage designs consistent with pepole actually want.
1. Eliminate or diminish some forms of advertising, especially the floating ones. Those floating advertisemens often float upon the area where you are reading, so you must wait for their leave, which terribly annoys, wastes time and challenges patience. I hope webpages can provide people with a free, relaxed environment for surfing, not disturbed by those troublesome advertisements.
2. Display time in accordance with where you are. For example, I use Qzone (a kind of blog) to share my colorful living experience in Canada with my parents and friends in China. But when I see comments they posted or messages left on my Qzone, the system display the Beijing Time, not the Calgary Time, which often confuses me and sometimes makes mistakes. Concequently, I hope webpages should show users the accurate time on the basis of where they are.
3. Memorize information before time outs. Some pages are designed to 'time out' automatically due to security reasons, but I regard it not convenient. When I bought my airline ticket from Beijing to Calgary on the aircanada website, the 'time out' system really bothers me. Because I had to choose flight, preferable seat, and fill in a lot of information within limited time, if I had to be apart for minutes without finishing it, the session would expire without storing what I input so that I had to repeat the same steps unfortunately. I think it is greatly helpful to memorize information users input, such as forms before 'time out'. In this way, we will not spend unnecessarily extra time repeating the process.
4. Print the section you like. Designers should develop a kind of printing system available for various browsers, which enables you to print the part of webpage you are interested in, not the whole page with irrelevant content.
Although World Wide Web is already incredibly amazing, it still has points to improve. Designers should conduct a survey to know what users desire to successfully complete the task of optimizing the user experience, meanwhile users should have an eye on the deficits to help design process.
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